Madrid, Spain.- Created by the DoubleYou agency , a web application that can be used for both computers and tablets . It takes advantage of the mechanism of the famous “invisible friend” (secret friend) game in which people usually participate on these dates so that gifts be products of Fnac , the book and music store.

For commitment or fun, with family, the office or among friends, it is likely that year after year it is usual South Africa Phone Number List to participate at Christmas time in that modality of exchange of gifts known as the invisible friend, which does not always have happy results in terms of the gift that usually touches, because hitting the tastes of each person is not an easy task. And of this circumstance they have taken advantage of in Fnac.

The intention of this chain of stores with this campaign is to achieve that during these holidays, through a web application that uses humor and irony, they can be carried out from the raffle to the choice of the final gifts taking into account the recommendations that provides the application and that are based on the personal tastes of the players and most importantly! in the established budget. Additionally, Phone Number List whoever organizes the game in their group, gets a 10 euro voucher to buy in stores and can also participate in the promotion so that Fnac is their “invisible friend” to win one of the 100 vouchers of 20 euros in store products.

According to Ricardo Tejedor , marketing manager at Fnac.es, the action “we like it because it allows us to give our online store visibility, creating our own niche in this new tradition. In addition, the role that the brand adopts is aligned with our values ​​”.