Always with the clear objective of maximizing profitability. In the words of Ana Botín. President of Santander. Pronounced at the last meeting of the Círculo de Economía in Barcelona. “there is going to be a revolution”. Referring to the changes that have already come to many companies and businesses due to digitization. Both in the way of working. Consuming Ukraine phone number relating. On the other hand. Much has been said about the Next Generation Recovery Fund. Inspired by the 2030 Agenda and the UN Sustainable Development Goals. With a clear focus on digitization. In the field of retail. It is not simply a question of updating the web. As some think. But of taking advantage of the opportunity to implement new technologies that allow the improvement of business management. Analysis and organization processes.
Consumer psychology and why in recent months we have taken refuge in the series and products that we already know The consumer’s brain is overwhelmed with the need to process all the new information of the crisis and wants something that does not require Ukraine phone number them to work so hard Tags nostalgia the 90s marketing psychology read later favorites 0 ads. The reference event in Spain on Data Driven Business One of the striking trends that occurred during the coronavirus lockdown. Back in the spring of 2020. Was that consumers jumped on the familiar.
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It was the moment of the boom of what is known as comfort food. That food of a lifetime that is emotionally comfortable for you but also when we launched ourselves to see episodes and more episodes of the usual series. We returned to the known. Something that has not stopped happening since then. Nostalgia and the revival of trends and products from the past have Ukraine phone number dominating our consumption patterns ever since. The series is one of the areas where it is easiest to see this trend: not only have we thrown ourselves into rewatching the seasons of our favorite series from the past. But the networks have launched a race to do reboots and specials. Of the successful series of decades ago.
Friends and Sex in New York have returned in one way or another. This trend is interesting for marketers. But not only as further proof of the value of nostalgia and the pull of products with which we have established emotional links in the past. The trend must be read in a much more complete and complex way. Because it says a lot about the state of mind of Ukraine phone number and their ability to process new information. In addition to making it clear that they want things they already know and link to what they already had certain emotions about. It’s also telling us that right now they don’t have the capacity to take on what’s new and process all the new and amazing things you might want to sell them. This revival of elements of the past is a hint of consumer psychology.
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Excess cognitive load Consumers are turning to “comfort TV” because they are overloaded with new information. They have a very high cognitive load. Since the year of the coronavirus has been forcing them to learn new things over and over again. And they do not want to have to take on new concepts and new loads. If 2020 was the year of the rewatch and if in Ukraine phone number 2021 we continue to see the usual content or recover its characters in new deliveries. It is because we are overloaded with information and data and we do not want to have to learn anything else- “Working memory is limited – after a certain point you are not able to process any more information – but during the pandemic people have had to deal with a heavy cognitive load.”