Use the recipient’s name. This is the most basic form of personalization, but it’s also one of the most effective. When you address someone by name, it shows that you’re speaking directly to them, and it makes them more likely to open your email. Refer to something the recipient has done. If the recipient has […]

The subject line is the first thing your recipients see when they get an email from you. It’s your chance to make a good first impression and convince them to open your email. If your subject line is boring or irrelevant, your email will likely be ignored. But if your subject line is catchy and […]

  Ask for feedback on why customers have been inactive. Use this information to improve your offerings and show customers that you value their opinions. Provide helpful content: Offer valuable content in your emails, such as educational articles, tips, or guides that are relevant to your customers’ interests and needs. This helps build trust and […]