For 44% of French consumers, a good online shopping experience is largely based on clear product sheets, precise descriptions and useful Kazakhstan WhatsApp Number List visuals. The choice of colors, size options and information on product availability are some of the criteria taken into account. Looking to further increase your sales? With Shopping ads , you can find people who are looking for products like yours online and broaden the overall audience for your marketing actions using Smart Shopping campaigns. Contact your off-piste web digital agency to find out more about shopping campaigns. When considering making a purchase, your potential customers will have more confidence in your products if you display genuine reviews from other users on your site.
51% of French Internet users say in particular that online reviews have a strong influence on their purchasing decisions. To help users make the right choice, you can add a rating system and allow your customers to leave reviews on the products they have purchased or on their shopping experience. Make it easy for users to view positive and negative reviews, sort them by date added, or filter by rating. This will allow them to quickly obtain the information they are looking for. Another tip: By displaying reviews about your business in a Google ad , you can increase your click-through rate (CTR) by 10%.
POINT OF SALE INFORMATION
In France, no less than 72% of consumers say that a good online shopping experience is largely based on being able to easily browse and search for products. The majority of consumers are used to using effective search features. Their expectations regarding this tool are therefore particularly high. To provide the best possible experience for your customers, perform automatic corrections (including predictive text input) and product suggestions when they enter a query in the search box. This approach reduces the risk of error and speeds up the search process. This allows users to find the information they are looking for until they convert .
Your customers are happy with the way you present the prices on your site. For 58% of French consumers , a good online shopping experience is largely based on a clear display of price information. To help you out, here’s some great pricing advice: during a sale period, display the original price next to the sale price to let users know how much they can save. Also include this information when promoting your products online to show your customers how good a deal they are getting. If you have competitors selling the same products as you, or similar products, do not forget to set up regular monitoring of the prices they apply. Boost your sales potential even further with Shopping ads and Smart Shopping campaigns. Contact a SEA expert at Web Hors Piste to optimize the sales of your merchant site.
2.1. HOURS OF OPERATION
Over the past two years, the number of searches on mobile for opening hours has increased by more than 9% in France. Today, users want to get useful information about stores as quickly as possible. Updating your contact details and opening hours (including changes during holiday periods and public holidays) can help you attract more users. We also recommend that you validate your business on Google My Business . This free, easy and efficient process will allow you to display your hours of operation to users who may be searching for stores like yours on the web. If you have a question about optimizing your business listing on Google My Business, don’t hesitate to contact us .
75% of Internet users in the world have already used navigation systems such as Google Maps or plan to do so. Be sure to provide a route to your store so that users can find you easily. To do this, we recommend that you integrate Google Maps. In addition, you can have your details validated on Google My Business in order to share information about your establishment across the web. This will allow you to reach a new set of users. Ask your web tracking and analytics specialist to configure your analytics reports and know the number of store visitors who found your address through your website.