Also called retargeting, remarketing takes place when you visit a website and the website places a cookie on your computer. No matter Kuwait WhatsApp Number List where you go on the web, you are identified. Thus, you will be the target of ads related to the web pages you visited on the previous site or to the products in which you have shown interest . The principle of remarketing is based on the idea that a user who already knows your site or your brand is much more likely to convert than a user who does not know you. 25% of Internet users appreciate seeing retargeted ads. CMO source. The click-through rate (CTR) of a retargeted ad is 10 times the CTR of a typical display ad. Source Wishpond
3 in 5 Internet users notice and examine the ads showing products seen on another page. Source eMarketer SET UP A REMARKETING CAMPAIGN Companies like Facebook, Google, and Twitter offer retargeting options, so you can retarget people directly from their platform. Thus, a person who has shown an interest in a product on your site will see a personalized message on this product and will be required to complete their purchase. The first step is to configure the tracking system. It will allow you to follow the journey of your potential customer on your site so as to exclude Internet users who have not shown any interest. Once the tracking is ready, audience lists must be prepared. They will contain information on the Internet users to be remarketed.
THE BENEFITS OF A REMARKETING CAMPAIGN
All that’s left is to create the campaign: choose the right message and the right auction method to be as effective as possible. There are several ways to set up a retargeting campaign : You can use your Google Adwords account, the ads can then appear on the Display network or on the search network. You can also go through social networks like Facebook. Need help with all of these steps? At Web Hors piste, an expert will know how to define the right strategy to adopt to remarket your target and create a campaign that meets your needs. Whether you want to boost your sales, increase signups, or increase brand awareness, remarketing can become a strategic component of every one of your campaigns. Here are some of the benefits of remarketing:
Campaign Statistics: Get reports on how your campaigns are performing , where your ads are showing and the price you are paying. “Be careful, a poorly optimized remarketing campaign can damage your brand image!” The goal of remarketing campaigns is to get potential customers to convert. But this strategy must be done in a thoughtful way to increase your conversions but also to avoid scaring off Internet users. One of the other mistakes most often made in remarketing is flooding people with too many ads. This is the best way to give buyers a negative impression of your brand. Another bad practice is to want to sell a product that a customer has already purchased.
MISTAKES TO AVOID
Finally, think about the length of your campaigns – if they’re too short, you might not get the exposure you need. Conversely, if you leave them on for too long you will likely see diminishing returns and end up wasting money. The most effective duration of your campaigns depends on the buying behavior of the audience. If you are selling expensive products, for example, you will need a period of a few weeks for effective retargeting . For smaller or more urgent purchases, such as concert tickets, you can get the best returns on campaigns lasting just a few days. There is no universally “optimized” campaign duration.