The russian roulette of returns. How online stores risk their reputation and their future buyers by not taking care of the return processes. Most buyers make decisions based on what returns will be like tags e-commerce returns experience read. Later list of real mobile phone numbers 0 ads royal communication marketing and communication agency. 15 years innovating for brands it seems almost an old refrain. But the truth is that it is still. A lesson that brands are having a hard time learning and that has a notable impact on the reputation and success. Of e-commerce and the brands that operate in it. Consumers buy products. That they directly think of returning if they are not convinced.
But they also make purchases that they planned to save but that they buy online because they are certain that they will be able to return them easily. Returns are an element. Thus. As important in the purchase process as the purchase itself. However. Not a few companies focus all their work related to the purchase journey on the product acquisition and discovery List of real mobile phone numbers and forget this phase. Taking care of returns is not only important during critical periods of the shopping season – such as the Christmas campaign – but also throughout the year. In any purchase process. Not understanding it exposes companies to a potentially very negative situation. Which can have a dire impact on their online reputation but also on future purchases by consumers.
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The latest study on the issue has been carried out by the company zigzag and has reached conclusions that should work as a point of attention for companies. For most consumers. The return policy is a compelling factor that leads them to stay with one List of real mobile phone numbers and not another. But. In addition. Half acknowledge having left an online store forever for items related to the return. The weight of the returns In percentages. This situation is seen more clearly. 42% of consumers admit that they have not bought a product in an online store simply because they did not like the return policy that it had. After all. It is usual to read the small print of the returns before closing a purchase.
79% of consumers say they check before buying online what will happen if they have to make a return. 70% identify the return policy as something important to buy or not with an online store. To this we must add that a high percentage of consumers put online stores on a blacklist if they do not meet their expectations in terms of returns. 59% say they would no List of real mobile phone numbers shop with a store if it offers a poor return experience. And. To complete the picture. Consumers themselves increasingly assume that they will have to return something. 33% of consumers buy multiple sizes or colors to try which one they like and return what they don’t want. It is an already important percentage.
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But it skyrockets when the focus is on younger consumers. 47% of shoppers ages 18-25 do this. Therefore. It is already unquestionable that companies must also take great care of the day after and create fluid experiences that are not very problematic. It is List of real mobile phone numbers important that you take into account when you make your accounts and balances that you will have to face this type of situation. The drag on sales: companies continue to give excessive importance to immediate conversion to measure the success of the marketing strategy Marketing not only brings more sales. But managers seem to have forgotten it Tags marketing sales conversion strategy read later favorites 0 ads.