Google My Business (GMB) is an interface aimed primarily at local businesses. It is a completely free tool that allows you to manage your Macedonia WhatsApp Number List online presence . By using this tool, you will be able to highlight your activity on the search results page and on Google Maps when an Internet user searches for your establishment or products / services similar to yours. With GMB, you can enter and modify all the information concerning your company: Google My Business concerns all businesses, regardless of their size, even if you are a craftsman . What if you don’t have a store? You can still be listed on Google if you operate from home or if your establishment serves specific areas. You can add a physical address but it is not mandatory.
Millions of searches are performed on Google every day, including those of your future customers! Each month on Google, these are: You can create your own business listing directly on Google My Business , if you can’t find your business, you can create it on Google. It is possible that your establishment is present on Google even if you have not created it for the simple reason that Google collects the various information in directories like the Yellow Pages. Once your establishment has been selected, you will need to verify either by post or by phone to prove that you are the owner. Then, no one will be able to edit your Google My Business listing without your permission.
PART II: WHY ABSOLUTELY GO THERE? / HOW CAN YOU BENEFIT FROM GMB?
If you encounter difficulties at this level, know that the official Google My Business site details all the necessary steps to create your listing. If you prefer to entrust this task to a professional, contact us now. The first step in optimizing your Google My Business listing is to find a specific name for your establishment as well as a postal address. The relevance of information is favored in the local results, it will be easier to match your establishment to Internet user searches if it has complete and precise information. You must choose a main category for your activity, it must define your concept and not the products you sell (Example: “Italian restaurant” and not “Pizza and Pasta”).
Be sure to choose the one that is the most representative of your establishment in the event that you have several. This choice must be consistent with the rest of the information you enter in your establishment sheet. Google also offers you the possibility of adding other categories even if it will classify your listing in the search results according to the main category for the sake of relevance to the Internet user. Before 2015, it was possible to add your own categories. Today, you need to choose the one that suits you best from a list of 2,400 categories offered by Google. Describe your business as best as possible in 750 characters, you can talk about its history, its services or products while respecting Google’s rules:
II. MAKE IT EASIER FOR CUSTOMERS TO CONTACT YOU
Do not over-optimize, for example it is prohibited to use the name of a city or a country in the title. Use keywords in your description that are likely to be typed in by potential customers to search for your business. If you have a website, add the link to your Google My Business listing to bring Internet users looking for additional information. In case you don’t have a site, Google offers a free website builder. It retrieves the information from your establishment profile to create a site on which you can add photos and modify the theme. The opening hours of a business are among the most sought-after information by Internet users. Be sure to fill in this information correctly. You can also add the hours during public holidays, your exceptional closings or openings.
On your page, you can add photos of several formats to better present your services and products or your establishment to Internet users. Start by adding your logo and a cover photo (an important photo representative of your business). You can then add additional photos to attract customers. Here are some criteria to optimize your photos: The size should be between 10KB and 5MB, make sure your photos are sharp. A minimum resolution of 720px by 720px is required. To be well ranked in Google My Business, the service or product offered must be relevant to the Internet user’s request, that the establishment is located in the corresponding sector and finally that it has a good reputation. The opinions left by customers are therefore very important. Thank customers for positive reviews and react calmly if the reviews are negative.