Some consumers vow never to shop at the supermarket chain again after this. Consumers feel like a much deeper attack that they are cheated with something as sensitive as food. Therefore. Managing this type of crisis implies being much more diligent and Taiwan phone number much better care of all the steps. Brands need to be very transparent about what has happened and how they will continue to manage this in the future. They must make the consumer feel that they are not hiding anything from them and that they are transmitting everything that needs to be said about the subject.
Collision of big brands Tags brands branding business marketing read later favorites 0 Rafa Wax TOP CONSULTANT Senior management. Marketing. Management and innovation. Nominated for best management professor in the world by “The Taiwan phone number Follow Author The power and ability to convene that the big brands have is unquestionable. That is why when they have an altercation between them. They criticize. Despise. Belittle or undervalue each other. There are always consequences in very different areas. Almost always with important consequences.
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I will try to give you my vision and share what happens when big brands “collide” with each other In the European Football Championship. Between match and match. Something has happened that has been very relevant from the point of view of branding. This fact is none other than CR7 (Cristiano Ronaldo) famous soccer player and with more than 100 million Taiwan phone number on networks. He had the detail of removing the bottle of Coca Cola in his press conference saying “better water”. This behavior that denotes contempt. At least. For the sponsoring brand. Immediately had a maximum impact in the media. Especially when Coca Cola. As I say. Is one of the main sponsors of the event and without a doubt.
One of the brands most powerful in the world. So much so that the economic means in the first place. This data seemed to me when I read it too much punishment for Coca Cola (or too much “prize” for CR7). I thought the “incidence” that loss in the stock Taiwan phone number was excessive from the beginning. But well. Since everything is magnified so much. Well…. But indeed. Shortly after it was seen that the fall in the stock market was largely due to a disappointment of the shareholders due to the dividend announced by the company. What I have no doubt is that this behavior of putting away the soft drink had an impact on the value of the brand and also on the stock market.
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It is not the first time that two brands of enormous value have had an altercation. The fights between Coca Cola and Pepsi. Between Apple and Microsoft. Between FC Barcelona and Real Madrid. Etc.. Are well known. There are many confrontations. But the question that Effects usually have this in the market and facing the image each of them. The Taiwan phone number produced by these “encounters” are usually diverse and are variable depending on the context and value of the brand. But in general terms. If we can conclude that from experience. Disputes between first level brandings are not usually beneficial for any of them. I mean by this that Coca-Cola in the aforementioned contempt surely had a reduction in its brand value.