To read and understand this article the best, you need the right equipment. Here is a little lexicon: Max CPC : (Cost Per Click) This is the bid Namibia WhatsApp Number List you set to determine the highest amount you’re willing to pay for a click on your ad. Actual CPC : The Actual Cost Per Click (Actual CPC) is the final amount charged to you for each click. This amount is often, sometimes significantly, less than your maximum cost per click bid (Max CPC). Quality Score : Quality Score is the estimate of the quality of your ads, keywords, and landing pages. Click-through Rate (CTR) : This statistic shows the proportion of users who see and click on your ad.
Ad Extensions : A feature that presents additional business information with your ad, such as an address, phone number, store reviews, or other links to web pages. Learn more about ad extensions . Ad Rank Thresholds : This is the minimum bid required for your ad to appear at a specific position. INTRODUCTION With each search carried out on the Google search engine, an algorithm will define which advertiser will appear, and especially at which position. You will therefore easily understand that it is essential to know what rules this algorithm follows in order to render its verdict. In fact it’s quite simple, here is what Google will analyze in order to order and sort all the results of ads likely to appear when a keyword is searched:
II. THE QUALITY SCORE
The CPC (cost per click) auction system allows you to set the maximum price you’re willing to pay each time someone clicks on one of your ads. This method of maximum CPC is doubly interesting, on the one hand because you only pay when the user clicks on your ad , which indicates that he is already interested in your offer, and on the other hand because it is well of a maximum price, which indicates that it is possible that the CPC validated at the time of the click is lower than the maximum price that you will have defined during the configuration of your keyword campaigns.
It is important to note that each auction can be changed at any time , and you can decide to go for a manual or automatic auction system. In the latter case, once you specify your bid optimization strategy based on your goal, the Google Ads system will automatically set your optimal CPC bids to help you reach your goal. Google will also judge the relevance and usefulness of your ads, and assign them a Quality Score (or quality level), ranging from 1 to 10 , itself calculated according to several factors: Relevance between keywords and ads : Are the ads offered in line with the keywords sought?
III. THE IMPACT OF AD EXTENSIONS AND THE DIVERSITY OF THESE EXTENSIONS ON THE EXPECTED CTR.
Relevance between ads and landing pages : When the Internet user has clicked on your ad, are they redirected to a site and content that matches the content of the ad? Is the content on this page of good quality and is it simple and easy to navigate? The expected CTR is the estimated click-through rate, i.e. the probability that an Internet user will click on your ad when it is displayed. This score is based on the past performance of your ads in terms of the number of clicks. The quality score will therefore have a significant impact on your budget and your expenses = The more relevant your ads and landing pages, the better your score will be, and the less you will have to pay for your ads to be displayed and well positioned.
The quality score is a cumulative estimate of your overall performance during the competitive bidding process. To check your quality score and perform a keyword diagnosis, you can find this score in the “Keywords” report of your Google Ads account. For each keyword, see metrics for expected click-through rate, ad quality and relevance, and landing page usability. This work is quite meticulous and essential, do not hesitate to call on our specialists to carry out an audit of your campaigns. When you create an ad, you have the option of adding additional information, including links to specific pages on your site. These additional links can positively impact the click-through rate and therefore the quality of your ads.