Marqt are often seen as the innovators. They often attract consumers who themselves have an adventurous character, are open to innovation and are prepared to take risks. The somewhat BSR ‘greener’ personality, on the other hand, is looking for safety and security.

Microsoft Outlook –

This is the opposite of this. From a commercial perspective, it is therefore not advisable for a brand to make a 180-degree turnaround and come up with a position that can surprise or even shock customers. From a social impact perspective it is interesting to consider the fact that a little commotion Paraguay Phone Number List can bring about change in places that are otherwise entrenched. In this case, SPAR would most likely face resistance and surprise if the company (virtually) removes meat from its range.

Make the Most of It

But the statement does get extra weight. It shows that the brand is willing to take risks. Then it must be an important theme and as a brand you must be consistent in this. BSR personalities Figure 6: BSR Personalities Want to read more about brand activism? In this free white paper , we take a closer look at the commercial and social impact of brand activism.You have started a business and now you have to make a name for yourself. There are several ways to achieve this, which come with different costs.