Professor of psychology at Ouachita Baptist. University. For this reason. They have ended up taking refuge in the series they know. They won’t have to learn new characters and new plots. And they won’t have to work as hard to process plot twists. Likewise. The more you watch something. The more you like it. Which means that as we watch our favorite series Uganda phone number and over again. It becomes much more favorite. The analysis focuses on the series. But can be applied to many more elements that have become fashionable during the crisis and the return of so many issues and products linked to the 90s that we have experienced in recent months. Your brain already has too many new things to process. So seek the comfort of the familiar.
An indicator that shows the trends that marketing professionals detect for the second semester of 2021. In different sectors of activity. Compared to the results obtained in the first half of 2021. Marketing directors are more optimistic about the second half of the year. Confidence. Mood and optimism have been key in the economic recovery and have contributed to Uganda phone number the expectations of managers. The index shows a strong recovery of the expectation of the directors of Marketing in the three main indicators; market behavior. Advertising investment and own sales. Which remain positive compared to the previous wave. While the expectation of the total market stands at 5.6 points compared to -0.1 in the previous wave.
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Advertising investment rises to 1.7 points compared to -0.3 in the first half and own sales They stand at 5.9 points compared to 2.5 in the previous wave. The IEDM shows advertising investment. Already in positive values. With a more gradual recovery. The fall suffered in 2020 has been as sharp as the financial crisis of 2008. But with a much faster recovery. Uganda phone number that 2022 will be the year of general sectoral recovery. Although it is true that. Although the expectations of the market. Those of own sales and those of advertising investment show very positive values for the second half of 2021. And that 55% of the Marketing directors consulted. Consider that the semester that we closed has been better than expected. Still 2 out of 10. Affirm that this semester has been worse than expected.
The index also reveals that. Although 7 out of 10 Marketing directors are now more optimistic compared to what they thought six months ago and it seems that the worst is over. There is some caution when it comes to investing in advertising. Which is why seeks Uganda phone number optimization of the investment with the efficiency in the return. It is worth noting how advertising investment in online media is consolidating after significant growth in 2020 . 47% of companies spend more than 40% on digital advertising. A relevant indicator of the level of digital transformation is sales through e-commerce. 40% of companies sell more than 5% of their products through e-commerce.
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El of satisfaction with digital sales is growing and 5 out of 10 Marketing Directors consider their level of sales in this channel to be satisfactory. By sector. It is convenient to differentiate that the end of the semester has been better than expected and with a general Uganda phone number of optimism for the second semester in the Automotive. Banking. Consumer Goods. And Technology sectors. The closing of the first semester has remained in line with the forecasts of the previous wave and some lights with shadows are observed for the Insurance. Health. Transport and Tourism and Retail sectors.