is a video hosting and social media platform that allows users to share and watch videos. It is the second most visited site in the world and it now has Lithuania WhatsApp Number List several tens of millions of channels. The number of monthly viewing hours on the platform is increasing by 40% each year, which in 2019 represents more than 6 billion hours of video . This platform is attracting more and more people, especially in France where half of French people aged 16 to 44 consult YouTube every day, and two-thirds of these users watch videos several times a day, the vast majority on smartphones. It’s not YouTube that makes the public, but the public that makes YouTube
Did you know that a third of internet shoppers watch a video on YouTube before purchasing the product Take the example of the Sephora brand, which ranks first in the TubeReach barometer. This ranking assigns a score to each channel according to its dynamism (frequency, publications, etc.) and its organic commitment (interactions with the community, etc.). His secret? The regular creation of engaging content related to the brand such as beauty tutorials, product presentations, etc. Sephora is therefore creating its own community which will feel closer to the brand and will be more inclined to buy their products. A YouTube channel of your brand therefore allows you to post videos on behalf of your company, and to present its values, products and services differently thanks to the video format.
HOW CAN YOUTUBE HELP MY BRAND AND MY DIGITAL COMMUNICATION STRATEGY?
However, filming requires mastering all aspects of a video shoot such as lighting, sound, editing, also the particularity of YouTube because neglecting the technical aspect amounts to destroying the effectiveness of your campaign. Web Hors Piste can assist you in the creation and integration of your video media into the digital strategy, contact us for advice and personalized follow-up. Today, Youtube is in the ranking of the most used advertising networks in the world. Google is seeing a 20% increase in traffic to advertising sites that use YouTube campaigns. Advertising on YouTube has many great benefits for your business:
You are the one who determines your daily budget through Google Ads. You can change it at any time from your account. One of the big advantages of YouTube ads is the audience type targeting methods that allow you to define who you want to reach. For example, you can choose to target your potential customers by demographic data (age, sex, etc.), centers of interest or even reach users according to their status.(students, homeowners or young parents). YouTube offers several advertising formats: It works on the same model as a traditional television advertisement. The video viewed by the Internet user is preceded by your advertising video. He can choose to play the advertisement after 5 seconds of viewing. You only pay if he chooses to watch your ad for at least 30 seconds .
Another InStream format offers clips of 15 seconds max which the Internet user cannot watch, in which case you pay for each viewing. Another format called “bumper” is dedicated to short ads, up to six seconds , that allow you to reach more customers and improve brand awareness. Use this format when you want to reach large-scale users with a short, punchy message. Your video ad appears before, during, or after other videos, and users can’t turn it off. Bumper ads can appear in YouTube videos, or on partner sites and apps in the Google Display Network. Bumper ads use CPM (cost per thousand impressions) bidding. So you pay every time your video ad is shown 1,000 times.
The InDisplay advertisement is displayed on the right of the screen, at the level of the suggested videos. This format also includes a description which can be important to attract the Internet user. Payment for the video works on the cost-per-view principle: the Internet user clicks on the link and watches the video. Use this format to create more interest in your brand and products. InSearch advertising appears in YouTube search results when the user enters keywords. It is inserted between the other videos. The payment method is the same as for InDisplay ads, you pay when the user clicks on the video and watches it. It is important to think carefully about your strategy and to ask yourself the right questions.