Copywriting. It’s a profession. A great job. It is also a subject about which there are quite a few misunderstandings. 7 misunderstandings arise just too often for me. To make short work of that, I list these misunderstandings about copywriters. Curious if you recognize yourself in this. A copywriter can do a lot. Not everything. Don’t sneeze with […]
mijanbokul
2819 posts
Creative copywriting – like comedy – is about finding the common thread between topics, products and target groups in order to tell a strong story . It is a fusion of complex, sometimes contradictory ideas in an easy to understand, compelling and above all unforgettable text. Contradictions in terms? The most successful writers know how […]
The more freedom in subject matter, the more difficult the writing process is. Because where exactly do you start? No need to panic! I’ll tell you more about the search for inspiration – and how to approach it. And explain the connection between comedy and creative copywriting. Writing an article can be extremely challenging. As […]
Google has achieved this by continuing to develop with artificial intelligence . This makes it easier to understand the world around us. And to be honest, the search results are really good. You can also search for many more specific things with Google Lens. Like on: Food: Take a picture of your dish and you […]
Search engines have become an indispensable part of our daily lives. How many times have you searched Google for certain terms? For example, new black pants, a new watch, insurance work or how about a good recipe? But how do you save yourself when you don’t even know the words of what you’re […]
Can you still make an impact with SEO due to the changes to the Google search results page? Good news: yes. Certainly in the coming years. But does the modern SERP also impact the SEA (search engine advertising) piece? Yes, of course! A lot has changed for the SEA marketer too. These changes are partly due […]
Furthermore, on this tab you will find a number of featured podcasts, the most popular podcasts, recommendations from Podimo, new releases, trending podcasts and the best series. A number of podcasts are labeled ‘Exclusive’. Exclusively for paying subscribers. At the bottom you will find a button to adjust your interests that should […]
All in all, Podimo is in many ways comparable to other podcast apps, with the main difference being a different revenue model: podcasts behind a paywall. But this Podimo journey of discovery wouldn’t be complete without a critique. What I think is a missed opportunity is the possibility to filter on […]
Since April 15, 2022 there is a new podcast app in the Netherlands and Belgium: Podimo. Also known as ‘the Netflix for podcasts’. In addition to free audio content, Podimo offers access to an exclusive collection of podcasts and audiobooks for a fixed monthly fee. Many popular podcasts end up behind the paywall. How […]
You know Joe Pulizzi right? The discoverer of content marketing indeed. He sold his Content Marketing Institute in which he mainly trains people from companies on how to approach content marketing. Not long ago he started The Tilt in which he helps small entrepreneurs and creators with content marketing. In 2021, they conducted a survey […]
In the first two years it was a bit of a search. The views were disappointing and he tried to raise some money with sponsorship. It was not until the beginning of the third year that he began to earn a little money. He borrowed money everywhere to survive, but persisted. “ It took me […]
Small entrepreneurs, coaches, writers and artists can build an audience and customer base with a few simple principles of content marketing. You don’t need bible-sized strategic stories or gurus who promise paradise, but above all….patience. New on Frankwatching fri Recently someone called out of nowhere. It was a product designer from Delft […]
For most marketing agencies, these analysis tools will not offer much of a benefit. On the other hand, this is ideal for people who are working on a side project, for example. You do not have to invest extra money in, for example, a separate rank tracker to keep track of keywords. […]
Rank Math comes with a number of smart options for adding structured data to your website. For example, your website can easily add local business or organization structured data and you have the option of providing individual pages with a schema markup. Rank Math comes standard with 18 preconceived schemes that you […]
As long as I’m working with SEO, Yoast SEO has been the standard in the world of SEO plugins. The first thing you do when you start a new website is install the Yoast plugin. There is actually no doubt about using this plugin. Yet in recent months I have become convinced of […]
Few Dutch SEO specialists know the company HometoGo. I myself got to know the company a few years ago when I wanted to conquer the German market for a former employer. Apart from the great collaboration, it was already an inspiring company in the field of SEO at the time. As a starting […]
More and more patents filed by Google indicate that Google is increasingly able to determine who is an entity and who is not. Think of: agent rank, website representation vectors, author vectors, and identifying authoritative results. Good to remember: experts are entities (something in the broadest sense of the word). Do you […]
In order to make the switch to the French-speaking language region in Belgium, the TRC system had to be adapted. Some challenges: The webshop and the TRC system do not speak different languages You have to think about how these systems communicate with each other French grammar differs from Dutch 3. […]
The 3 insights below will help you to freely show what you are doing and with which you are doing others a service, without inappropriate breast-beating: Don’t be under any illusions. Not everyone finds your posts interesting or follows you closely. Not everyone is ‘wanting’ you. That does not matter. In fact, that’s a […]
The Robots Exclusion Checker is an extension that tells you instantly whether the page is blocked by the robots.txt, noindex tag, or has a canonical to another page. When you are clicking through the website, you can quickly see whether search engines can crawl the page. A ridiculously great success, that’s how TV […]
Google Chrome extension to check current positions. When you’re on a site, you can open the Fatrank extension and type in a keyword. It will then tell you what keyword that site ranks for and which associated pages rank for it. It is a manual research, but gives you a good insight without […]
All you have to do is change the language to Dutch and type the keyword in the bar you want to get inspiration for. Keywords Everywhere is an extension for Chrome and Firefox. It shows your monthly search volume, cost per click (CPC), and competition info for various APIs. The free version allows […]
Scarcity, our FOMO, causes us humans to make crazy decisions. Like buying way too many toilet rolls, buying tulip bulbs at house prices, but also making hasty online purchases. The knowledge about human incapacity is also very beneficial for cinemas. video playe Since there is no intermission at the film, each visitor […]
The disappearance of the breaks in cinemas has similarities with the hoarding behavior we know from March 2020. Suddenly everyone needed a disproportionate amount of toilet paper. With the roles that have been taken, a country like Liechtenstein could easily go through four springs. The reason? scarcity. We laugh about it now. We were […]
With SEO Minion , you can perform an on-page SEO analysis, check for broken links, preview the SERP and much more. The only drawback with this Chrome extension is that the analysis can only be done per page After an on-page SEO analysis, you want to know how the target group searches for […]
To stay with Google for a while, Google Chrome’s Lighthouse is indispensable during a technical SEO analysis. This is Google’s open source site speed utility. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more. This tool makes it possible to perform an on-page audit directly without external parties or software . The Screaming Frog tool allows you […]
The use of SEO tools is indispensable for making good analysis or monitoring progress and results. These tools can make the job of an SEO specialist or marketing professional easier and more efficient. But some of these tools can be quite expensive, especially if you’re a freelancer. Ahrefs, SEMrush, and MOZ are some […]
