It seems that the evolution of Social Networks is getting the general population to become a massive user of them. Three years ago, when we asked in a course or presentation who was a Twitter user, very few hands were raised in the room, more or less half of the […]

This year that we are about to end has been a great year for me and without a doubt Social Media has a lot of fault. It has been a hard year, with a lot of work, many hours invested but also very satisfying. They say that Social Media does […]

Until now it was very easy to know who stopped following us on Twitter, since for this there are different tools such as FriendorFollow , JustUnfollow or  ManageFlitter  that, in addition to telling us who has unfollowed us, provides us with a set of easy-to-use tools that help to better manage our Twitter account: […]

One of the problems that we faced as a company when we opened a page on Google + is that it did not allow adding any person to the circles, we had to wait until once it was made known in our personal profiles our friends wanted to add it […]

The statistics goblins at WordPress.com prepared this 2012 report for my blog. Here is an excerpt: I am normally a bit skeptical about the power of data to radically transform public policy. After all in the transport sector, the most serious issues of congestion, road accident fatalities and injuries and air […]

One more year ONTSI publishes its study on the sociodemographic profile of Spanish Internet users. (INE 2012 data) The most representative data provided by this study are the following: 27.9 million people have ever accessed Thailand Mobile Database  the Internet (over 10 years) Regarding sex, 75% of men and 71% […]

Well, if, as my friend José Luis Casal says on his blog , taking up the personal blog to write about politics, the terrible situation in Spain and the corruption that haunts us is very sad, but in my line, I am not going to qualify the facts that speak […]

In recent months, many Facebook users have reconsidered changing the use of their accounts, eliminating too many friends who do not even know personally. Perhaps those of us who are dedicated to Social Media tried at first to resist opening our personal profiles to our contacts from other social networks, […]

Still many Twitter users have not really understood what this network is for. When we open an account on Twitter, the logical thing is that we start following people around us or look for people related to our profession or our hobbies. Little by little our network is growing and […]

For a few years now, we have been trying to convey to brands the benefits of Social Media and the amount of opportunities that the use of new tools can offer us, which we now have at our fingertips. Although it seems that small SMEs have understood the message and […]

Today the IV Annual Study of Social Networks carried out by the IAB was presented. In it, a review is made of the evolution of Social Networks since 2009, including as a special follow-up to Instagram, Google+, Pinterest, Google and Twitter. The first data indicate that 8 out of 10 Internet users […]

Last Tuesday, February 5, the First Study of Activity of Brands in Social Media in Taiwan Mobile Database (carried out by Gestazion / Ontwice IAB) was presented in Madrid. Between the months of March and April 2012, 46 brands from 12 sectors were analyzed. These are some of the conclusions: […]

On February 13, the 5th Investment Study in Switzerland Mobile Database  Marketing and Mobile Advertising was presented by MMA Spain between the months of July to December 2012 with a sample of 54 companies in the sector: Mobile phone operators Interactive agencies Content creators and technology Marketers The investment figure […]

Again I write this post, since many Internet users when they go to search engines to find an answer to the question of the headline, they come across an article from this same blog written on February 14, 2012 which causes confusion, since it is logically out of date due […]

On February 18, Burger King’s Twitter account was hacked and the comments on Twitter under the hashtag #BurgerKing did not wait. Many bloggers wrote on the subject, especially alluding to the lack of security and the slow reaction of Twitter to recover the account of a client of this magnitude, […]

One more year, InfoAdex has presented the Report on advertising investment in the media The first data to take into account is that the estimated Spain Mobile Database real investment fell in 2012 with respect to the previous year by 9.9%, the final figure being 10,858.8 million euros . If we break […]

Reading the news feed, which I have been late lately due to lack of material time, I have come across a sentence on the @GeeksRoom blog , the title of this post and written by Ray Bradbury, which although South-Korea Mobile Database I had already read on several occasions, today […]

It seems that Facebook and Google + have agreed to retouch their platforms at the same time, both in their design and in some of their functions. On the one hand Google+ has changed its design by increasing the size of our cover image. We must be careful because if […]

Yesterday, the 8th, the result of the Internet Browsing surveys carried out annually by AIMC was presented in Madrid This study, considered the largest sample on the Internet (33,000 valid responses from Internet users) and its use in our country, commemorates in this edition its long history as a reference […]

Thanks to a co-worker, I have discovered this magnificent action of Central Lechera Asturiana that they carried out on RRSS in 2012 (Joint action on Facebook, Twitter and Youtube). The campaign is called ” Add your Mother” and from Singapore Mobile Database the Facebook application or through the website created […]

When we get older, we always remember a toy that marked our childhood and in most cases we would like to recover it for that of making a return to the past and being able to relive those moments in which we enjoy intensely, but above all, because certain toys […]

Yesterday I had the opportunity to actively participate, along with other executives from some of the leading companies in our country ( Adaptarse Soluciones, Adif, AGB Consultor, Aguirre Newman, Bionaturis, Casen Fleet, Diario Responsable, DKV, Dolby Laboratories, e-CDO , Enel, Eventis, Forética, Garrigues, Guidance, HTC, Indra, Mapfre, Metro de Madrid, […]

The much-heralded changes to personal Facebook profiles are here. Last night when I updated my Facebook account I found myself like again (we are used to this happening frequently) my profile showed a guide to the new design that seemed to take a few months to arrive in Spain. For […]

For the third consecutive year, the iRedes- “The main social networks add more than three billion users in the world: Facebook 1.060 million, Youtube 800 million, Twitter 500 million, Google + 343 million, Linkedin 200 million, Badoo 162 million, TrypAdvisor and Flickr coincide in 75 million, Foursquare and Pinterest 25 […]

The Banesto Foundation has published the Observatory on the use of Social Networks in Spanish SMEs 2013, a study that already in October 2011 yielded extremely interesting data and that in this edition reflects the evolution and growth of the use and participation of SMEs In this sector. Through an […]

Today the IAB Advertising Investment Study for the year 2012 was presented, with a sample of 56 companies analyzed. Internet is consolidated as the second  medium behind TV with 885.7 million euros, although there is a stabilization that is somewhat worrying given the rise that was taking place in each […]

Brands are increasingly clear that being close to consumers is of the utmost importance and therefore they are striving more and more to create content that captivates them. According to the latest Study of Activity Poland Mobile Database of Brands in Social Media, large companies maintain communities with an average […]